Rolf Wüstenhagen

Rolf Wüstenhagen is a prominent professor at the University of St. Gallen, specializing in acceptance research and the social dynamics surrounding renewable energy projects. He is well-known for his influential 2007 model that delineates three levels of acceptance: socio-political acceptance, local acceptance, and market acceptance. His work has significantly contributed to understanding the complexities of public acceptance of new technologies, particularly in the context of renewable energy infrastructure, such as wind farms, where local opposition often arises despite overall public support.