Ron Gerlitz

Ron Gerlitz is the CEO of the 'Acord - Social Psychology for Social Change' center, where he focuses on the psychological and social dynamics affecting public perception and behavior in Israel, particularly in the context of the ongoing conflict with Hamas. In recent discussions, he has emphasized the challenges of empathy and understanding towards civilians in Gaza amidst rising tensions and the aftermath of the October 7 attack, highlighting how public sentiment and media narratives shape perceptions of innocence and guilt in times of war.