Rosa Lerchundi Ariceta

Rosa Lerchundi Ariceta, born in San Sebastián in 1965, is a seasoned journalist and has been the head of National news at Telecinco for nearly two decades. She has now been appointed as the new head of Communication for La Casa del Rey, succeeding Jordi Gutiérrez Roldán. This transition reflects a shift towards digital communication and a desire for a modernized approach within the Spanish royal institution.