Rosa Pujol

Rosa Pujol is the mayor of Aitona, a municipality in Lleida, Spain, known for her innovative approach to tourism. Since her election in 2010, she has spearheaded the Fruiturisme project, which promotes the natural beauty of the region's fruit tree blossoms, particularly the peach trees, as a unique tourist attraction. Under her leadership, Aitona has transformed into a destination for eco-conscious travelers, drawing over 20,000 visitors in 2024 alone.