Rosalba Méndez
Rosalba Méndez co-founded Vegetales Fresquita alongside her husband, José Rafael González, and took over leadership after his passing in 1994. Under her guidance, the company expanded significantly, diversifying its product line and establishing a strong market presence, including the introduction of new products like watermelon coconut water.
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Rosalba Méndez took over leadership of the company after the death of her husband, driving its expansion.
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