Rose Hope
Rose Hope is the co-founder of Crushes, a vintage and second-hand boutique located on Auckland’s Karangahape Rd. With over 13 years of experience in the industry, she emphasizes a strict local sourcing policy for her inventory, driven by a commitment to sustainability and quality. Rose is passionate about curating a collection that reflects integrity and creativity, often restoring garments that would otherwise be discarded. Her innovative approach not only challenges the fast fashion model but also inspires a community of fashion lovers to embrace a more mindful consumption.
Not in the pool (under ¢1).
Recent news mentions
Co-founder Rose Hope tells Madeleine Crutchley about Crushes’ innovative approach to the department store concept.
Why You Shouldn’t Throw Worn Out Clothes In The Bin, And What You Should Do With Them Instead
New Zealand· 2025-12-19
Co-founder Rose Hope tells Madeleine Crutchley what to expect from Crushes’ next life.
Crushes Is Reimagining The Department Store For A New Era On Karangahape RdNew Zealand· 2025-12-06
Rose Hope co-owns Crushes and collaborates with artists to create stage outfits based on mood boards.
What Do New Zealand Musicians Wear To Feel Their Best On Stage?New Zealand· 2025-05-22
Co-founder Rose Hope has established a strict code for her sourcing process.
22 of the best lifestyle and entertainment stories of the year so farNew Zealand· 2025-04-18
Rose Hope is the co-founder of a second-hand and vintage store.
Creative Change & New Energy: The Viva Team Reviews Underground Fashion Week Te Wiki Āhua O AotearoaNew Zealand· 2025-03-31
Rose Hope is the co-founder of Crushes, a boutique selling vintage and second-hand clothes.
How Second-Hand & Vintage Store Co-Founder Rose Hope Curates A Collection From Landfill-Destined GarmentsNew Zealand· 2025-03-18
