Roxana Puia

Roxana Puia is the communication director of the Environ Association, where she focuses on promoting recycling and environmental awareness in Romania. In a recent interview, she emphasized the importance of creating effective campaigns for recycling electronic waste, noting that financial incentives often drive participation rather than genuine environmental concern. Puia advocates for better education on ecological issues and the establishment of necessary infrastructure to support waste collection. She believes that true environmental consciousness requires an understanding that goes beyond mere incentives, highlighting the need for comprehensive education and civic responsibility to foster a culture of sustainability.