Ruben Vergara Merson

Ruben Vergara Merson is a prominent entrepreneur and investor with extensive experience in international investment projects. As the founder of WOI Adria and IIG, he has built a diverse portfolio that spans real estate, hospitality, infrastructure, media, and technology. Having lived in Montenegro for the past 15 years, Ruben shares insights into the region's investment landscape, the challenges faced by foreign investors, and the evolving role of family offices in global investments. Passionate about mentoring young entrepreneurs, he is also committed to policy reform in the Balkans, emphasizing resilience, strategic investments, and smarter decision-making.