Ruddy Kwakye
Ruddy Kwakye is a prominent Ghanaian media executive and culture curator known for his insights into the entertainment industry. He has expressed concerns regarding the sustainability of events in Ghana, particularly highlighting the trend of offering free tickets to fill venues. During a discussion on Joy FM's Showbiz A-Z, Kwakye articulated that many organizers suffer financial losses despite sold-out events due to the over-reliance on complimentary tickets, which he views as detrimental to the profitability of the local entertainment scene. His comments underscore the need for strategic marketing and alternative revenue streams to ensure the success of cultural events in Ghana.
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Ghana:
Ruddy Kwakye has disclosed that many Ghanaian events don’t make gains because they give out too many free tickets.
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