Rudolf Farner
Rudolf Farner was a Swiss advertising pioneer and public relations expert, known for his significant impact on the advertising industry in Switzerland. Born in 1917, Farner founded Farner Consulting AG, which became a leading agency in the country, helping to introduce American-style advertising techniques. He was instrumental in changing public perceptions of brands like Coca-Cola during its early entry into the Swiss market, utilizing innovative PR strategies that included media manipulation and public engagement campaigns. Farner was also a controversial figure, engaging in political lobbying and generating both admiration and criticism for his methods. His legacy reflects the complexities of post-war Swiss society, where he balanced commercial interests with political ideologies.
Born on Jun 16, 1917 (107 years old)
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Switzerland:
Rudolf Farner was a prominent Swiss advertiser and spin-doctor known for his influential campaigns, including for Coca-Cola.
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