Rudolf Rudi Dassler

Rudolf 'Rudi' Dassler was a German entrepreneur and the co-founder of Puma, a globally recognized sportswear brand. Born in 1918, Rudi initially worked alongside his brother Adi in their family shoe business before a bitter feud led to the establishment of their rival companies post-World War II. Rudi's journey included serving in the German army during the war, which influenced the dynamic between the brothers and their businesses. Today, Puma is known for its innovative designs and collaborations, continuing the legacy of competitive spirit that Rudi embodied.