
Sabine Sheehan
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Sabine Sheehan is a whiskey branding expert and the managing director of Shíoch Consultancy, known for her insights into the dynamics of the spirits market, particularly in relation to the recent challenges facing the Irish whiskey industry.
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Recent news mentions
Sabine Sheehan is a whiskey branding expert who discusses the factors affecting premium spirit sales.
Has the heat gone out of Irish whiskey? – The Irish TimesThe Irish Times – major Irish daily, est. 1859·
Ireland· 2025-09-20



