Sabine Zetteler

Sabine Zetteler is a London-based communications agency owner who is vocal about her resistance to the rise of artificial intelligence (AI) in her industry. With a small team of around 10 staff, she emphasizes the importance of human creativity and connection in her work. Zetteler expresses concern about AI's impact on society and the environment, arguing that relying on automated systems detracts from the joy and authenticity of human-produced content.