Saira Virani

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Saira Virani is a spokesperson for the City of Toronto, involved in the preparations for the 2026 FIFA World Cup, particularly focusing on the enforcement of trademark protections and brand management around the tournament.

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Saira Virani, a spokesperson for the City of Toronto, mentioned that the municipality was still working with FIFA to define enforcement efforts.

World Cup contracts turn Toronto and Vancouver bylaw staff into FIFA’s brand police

The Globe and Mail·

Canada· 2025-12-01

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