Saira Virani

Saira Virani

spokesperson Canada

Saira Virani is a spokesperson for the City of Toronto, involved in the preparations for the 2026 FIFA World Cup, particularly focusing on the enforcement of trademark protections and brand management around the tournament.

Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
32,623
Power
1,459$
Sentiment
5.00
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
Canada 1 5.00 0.09% +0% 38,005,238 32,623 $1,700,000 1,459$
Totals 1 38,005,238 32,623 $1,700,000 1,459$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

Canada Canada: Saira Virani, a spokesperson for the City of Toronto, mentioned that the municipality was still working with FIFA to define enforcement efforts. 5

The Globe and Mail: World Cup contracts turn Toronto and Vancouver bylaw staff into FIFA’s brand police