Sam Hulton
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Sam Hulton is the head of commercial at RotoruaNZ, where he plays a crucial role in promoting Rotorua as a prime destination for conferences and events. Under his leadership, Rotorua has successfully secured major conferences like the Trenz tourism trade conference, highlighting the city's unique offerings and commitment to hospitality.
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Recent news mentions
Hulton noted a busier than expected summer for many operators in Rotorua.
Summer in Rotorua: Tourism outfits busy and new dessert spot serves ‘thousands’The New Zealand Herald – country’s largest newspaper, est. 1863·
New Zealand· 2026-01-18
New Zealand· 2026-01-18
Sam Hulton expressed pride in welcoming King Kapisi to the stadium stage.
Manu Samoa v Fiji: King Kapisi to headline halftime show in RotoruaThe New Zealand Herald – country’s largest newspaper, est. 1863·New Zealand· 2025-08-06
New Zealand· 2025-08-06
Sam Hulton, head of commercial at RotoruaNZ, expressed excitement about hosting the Trenz tourism trade conference.
On The Up: Rotorua events sector thriving with major conferences and venue upgradesThe New Zealand Herald – country’s largest newspaper, est. 1863·New Zealand· 2025-04-06
New Zealand· 2025-04-06
