Samantha Brooks
Samantha Brooks is an Associate Professor of Cognitive Neuroscience at Liverpool John Moores University, known for her research on how neural mechanisms influence decision-making and consumer behavior. Recently, she was in the news discussing the psychological factors that lead to overspending during the Christmas season, particularly focusing on how our brains are wired to respond to marketing stimuli and social pressures.
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Samantha Brooks is an Associate Professor of Cognitive Neuroscience at Liverpool John Moores University.
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