Samar Ibrahim

Samar Ibrahim is the Director of Strategy, Innovation, and Sustainability at Ernst & Young. She has been instrumental in advancing urban planning practices through the integration of diverse disciplines such as data science, environmental sciences, economics, sociology, and psychology. Her work focuses on transforming urban environments by placing residents at the center of city design, fostering collaboration among various sectors, and enhancing community engagement in decision-making processes. Recently, she was featured in a report discussing the concept of 'conscious cities' and the importance of utilizing data and advanced analytics to create urban spaces that are responsive to the needs and behaviors of their inhabitants.