Sandra Choi

Sandra Choi is a prominent fashion designer and the artistic director of the luxury shoe brand Jimmy Choo, founded by her uncle, Malaysian shoemaker Jimmy Choo. With a degree from Central Saint Martins, she has dedicated her career to the family business, which has been under the ownership of the American group Capri Holdings since 2017. As she prepares for the brand's 30th anniversary in 2026, Choi reflects on the early years of the brand and its evolution, particularly noting the significance of designs that blend femininity and elegance. Her recent capsule collection, 'The Archives: 1997-2001,' revisits iconic styles from her formative years in the fashion world, highlighting her innovative approach to footwear that balances both comfort and luxury.