Sandra Vezza

Sandra Vezza is a trailblazing entrepreneur known for revolutionizing the Barolo wine industry. Initially an astemia (teetotaler), she shocked traditionalists in 2010 by producing Barolo despite having no prior experience. She took over her husband's food gelatine business after his health issues and successfully expanded it while also diving into her passion for design by acquiring the renowned design brand Gufram. Today, she is celebrated for her innovative winery that reflects her love for pop art and modern architecture.