Sarah Cowley
Sarah Cowley is the chief commercial officer for iTICKET, a New Zealand ticketing company. She has been actively working on implementing a ticket protection offering, which she describes as beneficial for both consumers and ticket sellers. Cowley focuses on enhancing consumer confidence and providing options for ticket buyers, particularly as travel for events increases and the market sees a trend towards late ticket purchases.
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New Zealand:
Sarah Cowley, chief commercial officer for Kiwi ticketing outfit iTICKET, revealed the company was implementing a ticket protection offering.
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