Sarah Maxwell

Sarah Maxwell

business ownerFemale0.0Global Dominance: 0.00%

Sarah Maxwell is the owner of Saucy Books, London's first romance-only bookshop, where she champions the genre against common criticisms, emphasizing its high-quality writing and complex narratives. Her store features a dedicated 'smut hut' section for more erotic titles, and she aims to foster a supportive community around romance fiction, which has seen a surge in popularity and sales.

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Recent news mentions

Sarah Maxwell is the founder of the UK’s first romance-only bookstore, Saucy Books.

Choose comfort, ditch boring and prioritise pleasure – how to find the perfect beach read | Books
The Guardian·United KingdomUnited Kingdom· 2025-07-02
8.0

Bookshop owner Sarah Maxwell says the demographic gave her the confidence to open Saucy Books in the middle of a high street downturn.

Why it's happily ever after for romance books
BBC·United KingdomUnited Kingdom· 2025-06-21
8.0