Sarah Mills

Sarah Mills

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Sarah Mills is a researcher at Loughborough University, who studies the experiences of young people in gaming, highlighting the implications of in-game currency systems like those in Grow a Garden on children’s financial literacy.

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Prof Sarah Mills of Loughborough University highlights the importance of in-game currency in gaming experiences.

The growing popularity of gaming's surprise hit
BBC·United KingdomUnited Kingdom· 2025-06-21
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