Sarah Nyambugi

Sarah Nyambugi is a farmer from Mukurwe-ini in Nyeri, Kenya, who has been vocal about the need for adherence to existing regulations in the coffee sector. She warns against political maneuvering that could jeopardize the gains made in liberating the coffee industry from the grip of cartels. Nyambugi questions the role of new facilitators in direct sales, emphasizing that the regulator's actions could create more players that undermine the interests of growers.