Sarah Shotton

Sarah Shotton is a prominent figure in the fashion industry, known for her role as the creative director of Agent Provocateur, a luxury lingerie brand. Since joining the company as an assistant in 1999, she has navigated the brand through the changing landscape of sexual politics and feminism, especially during the #MeToo movement. Under her leadership, Agent Provocateur has seen a resurgence in popularity, with a focus on bold and provocative designs that celebrate femininity and confidence. Shotton's work reflects a blend of nostalgia and modernity, appealing to a new generation of women who seek empowerment through their lingerie choices.