Sarah Valencia
Panamabusiness executiveFemale8.0Global Dominance: 0.00%Sarah Valencia is the Director of Sales and Marketing at Hyatt Regency Panama City, where she emphasizes the importance of creating memorable experiences for travelers. She advocates for shifting Panama’s tourism strategy from merely being an air transit hub to becoming a destination that offers a blend of business, wellness, culture, and gastronomy. Valencia believes that the true measure of tourism success lies not in the number of arrivals but in the length of stay and economic contribution of visitors.
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Recent news mentions
Sarah Valencia, director of Sales and Marketing at Hyatt Regency Panama City, emphasized the need for Panama to change its narrative to attract longer tourist stays.
Industria hotelera busca extender la estadía de los turistas más allá de la capitalPanama· 2026-07-29
Sarah Valencia, director of Sales and Marketing at Hyatt Regency Panama City, emphasized that Panama must advance from its positioning as a hub for air connections to a strategy that truly links travelers with the destination.
Café con La Prensa: Innovación y conectividad aérea marcan el debate sobre el futuro del turismoPanama· 2026-07-28
