Sarah Willersdorf

Sarah Willersdorf is a prominent expert in the luxury market and a leader in the luxury practice at Boston Consulting Group (BCG). She is known for her insights into consumer behavior and market trends, particularly among younger generations, and has emphasized the shifting values of luxury consumers who are increasingly favoring experiences and sustainable brands over traditional logos and status symbols. Willersdorf's analysis has been influential in understanding the current challenges facing the luxury industry, including the impact of economic downturns and changing consumer preferences.