Sarika
Freelance makeup artist Sarika, who serves as a judge for the Viva Beauty Awards 2025, emphasizes the importance of skin preparation in achieving a flawless makeup look. Drawing on her experiences early in her career, she shares that the key to radiant skin lies in proper hydration and priming, which allows makeup to blend seamlessly and enhance natural beauty rather than merely sitting on the surface.
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Sarika is a freelance makeup artist and judge for the Viva Beauty Awards 2025, known for her expertise in shade matching.
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