Sascha Bader

Sascha Bader is an expert in international online retail and the founder of a consulting agency that advises companies on their digital strategies. He has extensive experience in e-commerce, having previously overseen online strategies for well-known brands like Ochsner Sport and Deichmann. Bader recently made headlines by discussing the impact of Chinese social commerce on European markets at a major retail conference in Switzerland, where he emphasized the need for European retailers to adapt to the changing landscape brought about by Chinese innovation in online shopping.