Savva Abushkevich

Savva Abushkevich is a 27-year-old SMM specialist from the village of Kosichi in the Bykhov district of Belarus. Formerly a welder, he transitioned into social media marketing seven years ago and has since gained prominence for his innovative campaigns that turned brands like 'Bela-Cola' and 'Shagovita' into viral sensations on TikTok. His approach focuses on using real people and genuine emotions, eschewing scripted content for authenticity. One of his most successful videos featured a factory worker reciting lyrics from a popular song, amassing millions of views. Abushkevich believes that effective SMM is essential for reshaping consumer perceptions of domestic brands.