Serge Moscovici

Serge Moscovici was a renowned Romanian-born French social psychologist, best known for his work on social representation and the influence of minority groups on social change. His theories emphasized how small, committed groups can affect the beliefs and behaviors of the majority, making significant contributions to our understanding of social dynamics and collective behavior. His insights laid the groundwork for modern social psychology, particularly in the areas of group identity and the mechanisms of societal change.