Shaika Nasser Al Nowais

Shaika Nasser Al Nowais is an influential figure in international tourism, having taken on a leadership role with the United Nations agency dedicated to the tourism sector. As of January 2023, she has focused on prioritizing sustainable tourism initiatives and fostering collaboration between nations to enhance and promote emerging tourist destinations. Her recent engagement at the Fitur trade fair in Madrid highlights her commitment to encouraging private investment in tourism, particularly in regions like San Marino, which she describes as a beautiful and emerging tourist destination.