Shane Paramore
Shane Paramore is the marketing and communications national manager for NZ Blood, who has praised the viral success of a TikTok video that combines fun and informative content to promote breast cancer awareness. He emphasizes the effectiveness of a light-hearted approach to connect with audiences on social media and build trust.
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New Zealand:
Shane Paramore described the response to the clip as incredible and emphasized the power of a light-hearted approach.
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