Shaun Lohman
Shaun Lohman is the founder and managing director of Adgile, a company known for its expertise in digital advertising strategies. He has been instrumental in shaping the way political parties in Australia approach campaign advertising, particularly in leveraging digital platforms for targeted messaging. Lohman's insights on the evolution of political advertising highlight the increasing sophistication of campaigns, drawing parallels with strategies used in U.S. elections. His analysis during the recent election cycle emphasized the effectiveness of targeted ads in key electorates, marking a significant shift in how political messages are communicated to voters.
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Shaun Lohman noted the sophistication of political ad targeting in the election.
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