Sheng Qiming
Sheng Qiming is the live broadcast manager at Zhejiang Jiaxin Jin Santai Silk Clothing Co., Ltd., a century-old brand in China. He gained attention in recent news for leveraging live streaming to boost online sales, which have surged to account for over 60% of total sales, particularly by appealing to a younger demographic.
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China:
Sheng Qiming is the live broadcast manager at Zhejiang Jiaxin Jin San Ta Silk Clothing Co., Ltd., focusing on engaging younger consumers.
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