Shiina Ito

Shiina Ito

business owner Japan

Shiina Ito is the owner of a jewelry shop in Tokyo's Asakusa district, known for its traditional charm and popularity among tourists. Despite a recent decline in Chinese customers due to a travel warning issued by Beijing, Ito remains optimistic about her business, noting that the absence of tourists has made it easier for local Japanese shoppers. Her shop typically sees a significant portion of its clientele from China, reflecting the broader reliance of Tokyo's retail sector on Chinese tourist spending.

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