Shlomo Benartzi

Shlomo Benartzi is an Israeli-American behavioral economist best known for his work in retirement savings and behavioral finance. He is a professor at the UCLA Anderson School of Management and has contributed significantly to understanding how psychological factors influence financial decision-making. His most notable innovation is the 'Save More Tomorrow' plan, which encourages employees to increase their retirement savings rates automatically when they receive salary increases. This approach aims to help individuals save more effectively for retirement without the immediate pain of reducing their current income.