Sibele Dias de Aquino

academic

Sibele Dias de Aquino is a prominent Brazilian social psychologist and researcher, currently serving as a postdoctoral researcher at the Pontifical Catholic University of Rio de Janeiro (PUC-Rio). With a focus on consumer behavior, her work explores the complex motivations behind problematic and compulsive consumption patterns, aiming to enhance well-being and quality of life. Sibele has conducted extensive quantitative research involving diverse adult samples across Brazil and beyond, developing various psychological instruments to measure impulsivity and hedonic motivations in purchasing. Her insights contribute significantly to the understanding of consumer psychology, particularly in the context of emotional influences and societal factors driving consumer behavior. Additionally, her background in advertising and marketing informs her academic pursuits, providing a unique perspective on the interplay between consumer behavior and marketing strategies.