Sigtryggur Magnason

Sigtryggur Magnason is an accomplished Icelandic professional with a diverse background in public service, advertising, and playwriting. He served as an assistant to various ministers, including Sigurður Ingi Jóhannsson and Katrín Jakobsdóttir, while also making a mark in the advertising industry as a creative director. His works in theater have been performed and published both domestically and internationally. Recently, he announced his return to the advertising sector with the agency Peel, amidst challenging economic conditions characterized by high interest rates and inflation.