Silvana Scheffel
Silvana Scheffel is a professor at the Hub de Luxo at ESPM, with expertise in luxury branding and consumer behavior. She has provided insights into how the collaboration between luxury brands like Pininfarina and Brazilian real estate developers adds perceived value to high-end properties, tapping into cultural affinities and the desire for exclusive living experiences.
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Liechtenstein:
Silvana Scheffel is a professor at the luxury hub of ESPM and comments on Pininfarina's brand value.
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