Simeng Wang

Simeng Wang is the General Director of 99 in Brazil, overseeing the company's recent expansion into the food delivery market with the launch of 99Food in Rio de Janeiro. Under his leadership, 99Food aims to challenge the dominance of iFood by offering a semi-exclusive partnership model to restaurants, allowing them to operate with multiple delivery platforms. Wang emphasizes the strategic importance of the Rio de Janeiro market due to its high number of registered motorcyclists and the potential for integrated delivery services. His approach involves competitive pricing, promotional incentives for both restaurants and delivery partners, and a vision to create a comprehensive mobility and delivery ecosystem.