Simon Graafhuis
Simon Graafhuis is the chief executive of the Chiefs, a professional rugby union team based in Hamilton, New Zealand. He has been instrumental in driving innovative initiatives, including a recent collaboration with Marvel to create superhero-inspired jerseys for the Super Rugby teams. Graafhuis emphasizes the importance of connecting with fans through creativity and engagement, aiming to enhance the visibility and excitement surrounding New Zealand's Super Rugby teams.
Not in the pool (under ¢1).
Recent news mentions
Chiefs Rugby chief executive Simon Graafhuis said feedback had been 'overwhelmingly positive'.
Calls for Mount Maunganui’s Bay Oval to host more rugby after sold-out Super Pacific game
New Zealand· 2025-06-19
Simon Graafhuis acknowledged the incidents in Hamilton and accepted responsibility for the technical breach.
Chiefs fined for conversion interference during Super Rugby Pacific win over BluesNew Zealand· 2025-03-20
Simon Graafhuis acknowledged the incidents in Hamilton, which are sure to stoke neighbouring tensions should the rivals meet again in this year’s playoffs.
Chiefs fined for conversion interference during Super Rugby Pacific win over BluesNew Zealand· 2025-03-20Chiefs chief executive Simon Graafhuis said the jersey concepts were developed closely with Marvel.
How Super Rugby’s Marvel-inspired jerseys were devisedNew Zealand· 2025-03-01
