
Simon Tooley
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Simon Tooley is the founder of Etiket, a luxury beauty boutique that has observed a surprising rise in fragrance interest among young males, reflecting a shift in beauty trends towards self-care and personal grooming.
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Recent news mentions
Simon Tooley is the founder of Etiket, a luxury beauty retailer with locations in Montreal and Toronto.
The perfect scent: A shopping guide for special occasionsThe Globe and Mail·
Canada· 2025-05-04
Simon Tooley is the founder of Etiket and comments on the boys' interest in fragrances.
Gen Z boys are turning to fragrance as a form of expression and self careThe Globe and Mail·
Canada· 2025-03-22






