Simone Ciaruffoli

Simone Ciaruffoli is the founder of Burgez, a fast-food chain based in Milan that specializes in gourmet hamburgers. Launched in 2012, Burgez experienced rapid growth, expanding to 20 locations and employing around 200 people, while generating an annual revenue of 10 million euros. Ciaruffoli's entrepreneurial journey, from poverty to success, is chronicled in his autobiographical book 'Il Vangelo secondo Burgez.' However, the brand has faced criticism for its provocative marketing tactics and recently announced its judicial liquidation due to accumulating debts, marking a significant downturn in its once-thriving business.