Simone LeAmon
Simone LeAmon is the chief executive of the Design Institute of Australia, where she has been a prominent advocate for the recognition of design as a distinct professional category in the Australian workforce. Under her leadership, the Institute has successfully lobbied for the inclusion of various design occupations in the national census, marking a significant milestone for the creative industries. LeAmon emphasizes the economic impact of design, which contributes approximately $67.5 billion annually to the Australian economy, and highlights the importance of visibility for design professionals in government statistics and funding decisions.
Not in the pool (under ¢1).
Recent news mentions
Simone LeAmon said getting design formally recognised in the census as its own distinct professional group was a seminal moment that had taken many years of lobbying.
The occupations joining the census
Australia· 2026-08-10