Sir Alan Sugar

Sir Alan Sugar

businessman United Kingdom

Sir Alan Sugar is a British entrepreneur and television personality best known for his role as the founder of the electronics company Amstrad and as the host of the reality TV show 'The Apprentice.' Growing up in a working-class Jewish family in the East End of London, Sugar's journey from humble beginnings to becoming a billionaire exemplifies the fluidity of social class in Britain. Despite his immense wealth, he often identifies with his working-class roots, highlighting the complexities of class identity in modern society.

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United Kingdom United Kingdom: Sir Alan Sugar described himself as a working-class Jewish boy from the East End. 6

The Guardian: My life in class limbo: am I working class or insufferably bourgeois? | Class issues