Sofia Fernandes
Sofia Fernandes is the Director of International Marketing at El Corte Inglés, a leading retail chain in Portugal. She has reported positive outcomes since the implementation of the PIX payment system in their stores, recognizing the significance of Brazilian tourists as a vital customer segment. Under her leadership, the integration of familiar payment methods has improved customer experiences for Brazilian nationals shopping in Portugal.
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Portugal:
Sofia Fernandes is involved in organizing a 'cannabis dinner' for the event.
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Portugal:
Sofia Fernandes is the International Marketing Director at El Corte Inglés.
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