Sofía Naranjo

Sofía Naranjo is the commercial manager and development head of Mobilsol, the company that operates Mall del Sol, one of the largest shopping centers in Ecuador. She has played a crucial role in organizing the traditional discount campaign 'Al que madruga, Mall del Sol lo ayuda,' which is set to take place on November 23, 2025. This event attracts significant public interest due to the substantial discounts offered by participating stores, especially in the lead-up to Black Friday. Naranjo's efforts contribute to the promotion of local businesses and the stimulation of the economy during the crucial holiday shopping season.