Sofia Rubinson

Sofia Rubinson is a senior editor at NewsGuard, an organization dedicated to analyzing and combating online misinformation. With a focus on the evolving landscape of digital media, she has been vocal about the challenges posed by the rise of deepfake technology and AI-generated content, particularly during significant events such as natural disasters. Rubinson emphasizes the increasing difficulty of distinguishing between authentic footage and synthetic videos, highlighting the implications for public perception and misinformation.