Sölvi Blöndal

Sölvi Blöndal is the CEO of Öldu Music, a subsidiary of Universal Music Group in Iceland. He has played a significant role in the music industry, particularly in facilitating deals that enhance the careers of artists. Recently, he was involved in a landmark agreement with renowned Icelandic musician Bubbi Morthens, where Öldu Music acquired the rights to Morthens' entire body of work, spanning over four decades. Blöndal has expressed admiration for Morthens' creative process and contributions to music, marking this deal as a pioneering step in the Icelandic music scene.