Som Seif
CanadaCEOMale4.0Global Dominance: 0.00%Som Seif is the CEO and founder of Purpose Unlimited Inc., a financial services company known for its innovative approach to asset management. Under his leadership, Purpose has grown significantly, recently acquiring Vancouver-based Steadyhand Investment Management Ltd. to enhance its offerings and expand its assets under management to over $30 billion. Seif's vision includes reaching $100 billion in assets in the next five years, driven by both organic growth and strategic acquisitions.
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Recent news mentions
Som Seif is the founder of Purpose Investments Inc. and is accused of greenwashing by the Ontario Securities Commission.
OSC damaged its credibility with case against Purpose founder Som Seif, lawyer arguesCanada· 2026-09-27
Som Seif is the founder of Purpose Investments and is accused of misleading investors about ESG initiatives.
OSC presses greenwashing allegations in closing arguments against Purpose InvestmentsCanada· 2026-09-25
Som Seif is the founder of Purpose Investments and is facing allegations of misleading investors regarding ESG investing.
OSC accuses Purpose Investments and founder Som Seif of misleading investorsCanada· 2025-09-13
My new business partner, Som Seif, put it more positively than the publisher.
Advice for a young investor: Eat your broccoli, kidCanada· 2025-03-29
CEO Som Seif is adding $1.3-billion in assets to his financial services company, Purpose Unlimited Inc.
How financial anxiety affects the federal electionCanada· 2025-03-28
Som Seif is adding $1.3-billion in assets to his asset management company Purpose Unlimited Inc. with the purchase of Vancouver-based Steadyhand investment funds.
Som Seif’s Purpose acquires Steadyhand, adding $1.3-billion in assetsCanada· 2025-03-24